You can get your groceries at the wet market, the supermarket, or through delivery apps—and each offers you different information to guide your choice. But information isn't the same as guidance.
Serene Koh
Of tissues, trays, and trade-offs—and how they help hawker centres function.
Loyalty programmes and fitness apps rely on the power of streaks and the behaviours they incentivise. Understand them, and use them productively.
A gift may be an economic decision, but behavioural science reveals the real drivers: signalling, warm-glow, and the social rules that shape how we give.
Our natural tendency to allocate money (or any resource) into little mental “jars” has profound implications for how we spend and save.