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What if your favourite packet of Maggi isn’t just comfort food, but a mirror of global capitalism, cultural loss, and nostalgia? The writer unpacks how a Swiss invention became a South-east Asian staple; redefining taste, memory, and the meaning of home in just two minutes.
In the 1970s, as female flight attendants in the West were fighting gender discrimination, Singapore Airlines and Thai Airways were building brands around their sexualised female icons. Are we willing to accept sexism when it subsidises “the nation”?