What if your favourite packet of Maggi isn’t just comfort food, but a mirror of global capitalism, cultural loss, and nostalgia? The writer unpacks how a Swiss invention became a South-east Asian staple; redefining taste, memory, and the meaning of home in just two minutes.
Paid
Sign up to our weekly newsletter to stay up to date with Jom’s essays, events and start-up journey.
Processing your application
Please check your inbox and click the link to confirm your subscription
There was an error sending the email
Indonesia, interrupted; nothing happened in Bukit Gombak; our contortions to avoid recognition of Palestine worthy of Olympic gold; the quandaries of long-term planning in an ageing society; Lawrence, the mellow; closure of the storied Cathay cineplexes; and more.
In the 1970s, as female flight attendants in the West were fighting gender discrimination, Singapore Airlines and Thai Airways were building brands around their sexualised female icons. Are we willing to accept sexism when it subsidises “the nation”?
Members
Become a member to enjoy all of Jom’s content, starting from just
A new local initiative to help Palestinians; Oxley saga continues to get more oxygen; cat abuse cases on the rise; Michael Backman’s book on Malay gold and silver smiths; the body as archive at the Singapore Art Museum; seniors taking up ballet; facial recognition tech at Changi, and more.
A new local initiative to help Palestinians; Oxley saga continues to get more oxygen; cat abuse cases on the rise; Michael Backman’s book on Malay gold and silver smiths; the body as archive at the Singapore Art Museum; seniors taking up ballet; facial recognition tech at Changi, and more.
Dear reader,
“Singapore This Week”. In our weekly digest, we discuss the Lees’ political asylum in the UK; the ethics of assisted dying; Singapore’s war on drugs; the latest prize for Khir Johari’s magisterial The Food of Singapore Malays: Gastronomic Travels through the Archipelago; playwright Joel Tan’s...
Dear reader,
“Singapore This Week”. In our weekly digest, we discuss the Lees’ political asylum in the UK; the ethics of assisted dying; Singapore’s war on drugs; the latest prize for Khir Johari’s magisterial The Food of Singapore Malays: Gastronomic Travels through the Archipelago; playwright Joel Tan’s...