What if your favourite packet of Maggi isn’t just comfort food, but a mirror of global capitalism, cultural loss, and nostalgia? The writer unpacks how a Swiss invention became a South-east Asian staple; redefining taste, memory, and the meaning of home in just two minutes.
Paid
Sign up to our weekly newsletter to stay up to date with Jom’s essays, events and start-up journey.
Processing your application
Please check your inbox and click the link to confirm your subscription
There was an error sending the email
Indonesia, interrupted; nothing happened in Bukit Gombak; our contortions to avoid recognition of Palestine worthy of Olympic gold; the quandaries of long-term planning in an ageing society; Lawrence, the mellow; closure of the storied Cathay cineplexes; and more.
In the 1970s, as female flight attendants in the West were fighting gender discrimination, Singapore Airlines and Thai Airways were building brands around their sexualised female icons. Are we willing to accept sexism when it subsidises “the nation”?
Members
Become a member to enjoy all of Jom’s content, starting from just
Dear reader,
It’s a week where Singapore’s connections to people and places beyond our shores has been on our minds. In DC, Trump’s nominee to serve as ambassador to Singapore has had a rather trying senate hearing. In Beijing, Xinhua, their state-run news agency, met with SPH...
Understanding South-east Asia; PSP renewal; challenges in a cashless society; teenagers target “paedophiles”; Tan Tock Seng Hospital’s “Nightingale Wards”; Singapore at the Edinburgh Fringe Festival; tensions in the gig economy; and more.
Dear reader,
Welcome to the second half of 2025. And remember to stay in your lanes. This week, Singapore began enforcing pedestrian-only paths, with errant cyclists and users of mobility devices liable for a fine or even jail. The trial began for three women who allegedly organised a procession outside...
Great Eastern insurance exclusion could hurt public healthcare, Certis’s failed attempt to surveil own security officers on MC, Ho Ching’s provocative take on SG history snubbed, Wild Rice refutes suggestion that ‘Homepar’ glamourises drug use, Alibaba joins SG AI race, and more.
Thank you for your paid subscription to Jom.
Please click on the link sent to your e-mail to login to your account.
You’ve successfully subscribed to Jom
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Your link has expired
Success! Check your email for magic link to sign-in.